Meeting Youngeun, a Colleague Who Has Helped Shape How Nota is Seen
- Nota Team Blog
- 1 day ago
- 4 min read
This year marks the tenth anniversary of Nota. Over the past few years, the company has grown rapidly, almost doubling in size. Throughout these changes, one person has consistently shaped how Nota appears externally and how it is understood internally. That person is Youngeun from the Marketing Design team.
As Nota’s first designer, she has worked on everything from IR materials to solution structures and visual assets used both inside and outside the company. We spoke with her about the journey she has taken while working with many different teams and creating almost every visual moment that required design.
ㅣRedefining the Role of a Designer While Navigating Constant Firsts
Hello. Could you briefly introduce yourself.
Hello. My name is Youngeun Kwag, and I am a member of Marketing team at Nota.
It has been about three years since you joined Nota, right.
Yes, a little over three years. When I first joined, we had around seventy people. Now we have almost twice that. Time really flies.
The past three years have brought some of the biggest changes to Nota. What moment stands out the most to you.
There were many memorable, fun, or difficult moments. But the one that still feels the most vivid was in early December 2024. We were working late at night preparing for an important presentation with Myungsoo and others, and suddenly someone said, “They just declared martial law.” Everyone froze like a still image and panicked for a moment.
How did you respond to that situation.
It was the day before our technology evaluation presentation for the IPO. My first thought was, “What happens to tomorrow’s presentation.” Since it was late at night, we could not call anyone to ask about the schedule. But Myungsu said we should all head home first, so we wrapped up and left. As soon as I got home, the situation ended, which was a bit surprising.
That is a memory you could not recreate even if you tried. What kind of impact did that experience have on you as you went through it with your colleagues.
Experiencing various situations together made me stop drawing limits for myself. I had never imagined having these kinds of experiences, but as I kept facing new things, I learned to start with ownership instead of saying, “This is not my job” or “I have never done this before.”
Can you give an example of something you had never done before but ended up taking on.
When we moved to the Parnas Tower office, I worked with the GA team on interior decisions and figuring out what suited Nota. Preparing for the large scale tenth anniversary event and designing the visitor experience was also new. Even selecting materials for goods, welcome kit components, and single stickers required context and intention. Those moments come to mind.
It sounds less like only design work and more like creative PM work. What was the biggest challenge.
Some may say all of this is naturally part of a designer’s job, but the scope cannot be defined endlessly. As the first designer at Nota, my biggest challenge was establishing the foundation of design itself, the basic principles we now build on. Now I am adding layers on top of that foundation with a consistent tone and meaning.
ㅣThree Years of Building Nota’s Visual Language and Identity
If you were to describe Nota in one phrase, what would it be.
I think of Hardware Aware AI Model Optimization Platform and AI Solutions.
That sounds like the mission statement on the office wall. Why did that come to mind.
Yes, it is. I think it came to mind because I have used that mission statement with the Nota logo in almost every external and internal visual project over the past three years. And I have watched our members consistently try to uphold it, so it naturally surfaced first.
How would you describe the people at Nota.
We have many new members now, so there are people I do not know well yet. But I have spoken with many others, and what I felt was a sense of warmth behind their shyness. At the same time, everyone is very dedicated to their work and to building things together, which left a strong impression.
Nota has now reached its tenth anniversary. What kind of future would you like to build with the people here.
With both the ten year mark and the IPO behind us, I think many changes are coming. I feel excited and a little nervous. Still, whether it is ten or twenty years from now, I hope we never lose the chance for everyone to naturally stay close to one another. I hope that atmosphere continues.
If you had to choose one specific element to preserve, what would it be.
Personally, I think Myungsu’s warm greetings are one of the important elements that help maintain Nota’s culture. Every time he approaches someone and greets them in the office, it sets a warm tone for the whole space. I hope Nota continues to be a place where those natural and friendly greetings remain part of daily life.
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Listening to Youngeun’s story reminds us that Nota’s growth has not just been about accumulating visual outputs, but about finding a way of expression that feels true to the company. The difficult moments that came with being the first, the collaborations repeated across many teams, and the effort to translate technology and culture into visual form have all played an important role in shaping Nota today.
We look forward to the many scenes her work will continue to create as Nota enters its next ten years.
